Case Study

Reliable Records Sharing with My Data My Consent

Digital Identity

FinTech

Digital Identity

My Data My Consent enables individuals and organizations to organize, & securely share verifiable financial, documental, & medical records via a rich interface.

Overview

Introduction

My Data My Consent (MDMC) is a data management platform that allows individuals and organizations to securely manage, share, and revoke consents for various types of sensitive information, including financial, medical, and personal documents. Designed with privacy and security in mind, the platform aims to address data authenticity and privacy challenges in today’s digital world.

My Role

Product Leader • Product Manager & Designer

As the product manager and designer, I led the entire platform’s development from ideation to launch. This included managing design, user experience, and functionality to ensure a robust, user-centric platform that meets modern data privacy needs.

Project Timeline

  • Started Operations: August 2021

  • Mobile MVP: February 2022

  • Web MVP: July 2022

  • Public Launch & Pilots: November 2022

  • Acceleration & Recognition: Early 2023 (T-Hub, Data Security Council of India)

Screenshots to include: Timeline visual showing key milestones and achievements.

Problem Statement

Data Security and Trust Challenges

In a digital landscape plagued by data breaches and fraud, individuals struggle to securely share and verify data, while organizations face challenges in verifying data authenticity. MDMC addresses these issues by providing a secure, compliant platform for managing and sharing data with trusted entities.

Visual suggestion: Diagram illustrating user pain points (e.g., data breaches, data management complexity).

Process

Discover

  • Research & Insights Gathering: Conducted user research to understand the complexities individuals and organizations face in data management and verification.

  • Market Analysis: Analyzed competitors like Meeco, Digi.me, and Trunomi to identify MDMC’s unique value proposition in the data privacy and verification space.

Screenshots to include: Key research insights or competitor analysis highlights.

Define

  • User Persona Creation: Developed user personas for individuals, organizations, and partners to tailor features to their unique needs.

  • Feature Prioritization: Defined core features such as secure document management, financial account tracking, health records access, and decentralized ID (DID) wallet integration.

  • User Flow Design: Mapped out intuitive user flows to ensure ease of access and seamless data sharing for individuals and businesses.

Screenshots to include: User personas, sample user flow diagrams, and prioritized feature list.

Implement

  • Collaborative Development: Worked closely with developers to build a mobile and web platform using Rust, .NET, Swift, Java, and PostgreSQL, ensuring scalability and security.

  • UI/UX Design: Designed an intuitive, visually rich interface tailored to each user type, focusing on accessibility and ease of use.

  • Iterative Testing: Conducted user testing and gathered feedback throughout the development cycle to refine the design and functionality.

Screenshots to include: UI mockups, initial and updated designs based on user feedback, and testing snapshots.

Deliver & Track

  • Launch & Feedback Collection: Rolled out pilots with multiple organizations to gather real-world insights, refine features, and optimize platform performance.

  • Analytics & Improvements: Monitored platform performance, tracked user engagement, and implemented data-driven improvements to enhance user experience.

  • Compliance & Scalability: Ensured GDPR and PDPB compliance, creating a trustworthy platform capable of scaling with global expansion goals.

Screenshots to include: Launch visuals, feedback highlights, and key performance metrics.

Key Features

  • Document Management: Secure storage and sharing of digitally signed documents.

  • Financial Data Syncing: Real-time connection to financial institutions for seamless finance tracking.

  • Health Record Access: Consolidated view of medical history with easy syncing from health providers.

  • Consent Management: Simplified consent workflows for data sharing with verification processes.

  • DID Wallet: Decentralized identity management for secure, independent identification.

Screenshots to include: Feature interfaces (document upload, finance overview, health dashboard, etc.

Impact

Platform Adoption & Results:

Since its launch, MDMC has completed successful pilots with several organizations, received acceleration support from T-Hub and the Data Security Council of India, and continues to attract users looking for secure data management solutions.

  • User Engagement: Achieved X% user retention in initial pilots.

  • Scalability: Platform prepared for global expansion into countries focusing on data privacy, with compliance across GDPR and India’s PDPB standards.

  • Market Potential: Positioned to capture a segment of the $60.2 billion data management and verification market by 2025.

Screenshots to include: Testimonials, pilot project metrics, and any graphs showing adoption or growth.

Conclusion

Reflection and Future Goals:

Leading MDMC’s product development from concept to a compliant, scalable solution has been an immensely rewarding journey. Moving forward, I aim to expand the platform’s features further and position MDMC as a global leader in secure, user-centric data sharing.

Final Call to Action:

Interested in building secure, user-driven solutions? Let’s connect! Hire Me

35%

Improved Onboarding Process

Improved Onboarding Process

25%

Increase in User Retention

Increase in User Retention

84%

Increase in Time Spent on Website

Increase in Time Spent on Website

R. E. Sai Harsha Sadhu

Looking for a product leader to build a robust, user-centric product with solid functionality?

© 2025 / Designed by R. E. Sai Harsha Sadhu

R. E. Sai Harsha Sadhu

Looking for a product leader to build a robust, user-centric product with solid functionality?

© 2025 / Designed by R. E. Sai Harsha Sadhu

Goran Babarogic

Looking for a product leader to build a robust, user-centric product with solid functionality?

© 2025 / Designed by R. E. Sai Harsha Sadhu

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